The Seven Artifacts of Developer Advocacy Projects
Over the past 16 years, mostly as a Developer Advocate, I’ve developed a framework to help developers learn and get excited about something new. I believe generating excitement is the primary goal of advocacy.
Each developer advocacy project ideally produces seven artifacts:
- Code Samples
- A Blog Post
- A Presentation and/or Video
- A Hands-On Workshop
- Broad Social Media Reach
- Product Feedback
- Enriched Community, Partner, or Customer Relationships
I’ve found that doing all seven produces the greatest impact. The amount of effort decreases with each subsequent item while the effect grows.