Developer Marketing Protips
I’ve been in Developer Marketing since 2005, so I have some thoughts (shared via tweets):
Developer Marketing How-To:
— James Ward (@_JamesWard) July 10, 2020
Step 1) Build something developers really want
Step 2) Make it easy to learn & use
That’s it. And if the adoption is not what you hoped for, spend more time on step 1.
Most annoying thing when trying a cloud service:
— James Ward (@_JamesWard) October 14, 2020
Here is the secret to great developer marketing... Build stuff that developers really want.
— James Ward (@_JamesWard) July 12, 2019
If a new product isn't gaining significant market share, either:
— James Ward (@_JamesWard) March 4, 2020
a) its value is lower than the cost of adoption
b) its value is not being expressed correctly
Dev Marketing Pro Tip #327
— James Ward (@_JamesWard) February 10, 2021
Almost no one wants to switch app hosting infra, programming language, database, CI system, application architecture, CSS library version, app framework, DNS provider, cloud, build tool, shell, editor, or their own teeth. (Unless teeth are falling out)
Developer Marketing Protip: Developer conference keynotes should convey vision & passion while being authentic. For a perfect example see @gwenshap's Kafka Summit Keynote: https://t.co/13maYAJykr
— James Ward (@_JamesWard) August 27, 2020
Dear Developer Marketing, The kinds of developers you most want to reach, do not fill out your surveys.
— James Ward (@_JamesWard) July 8, 2020
Developer Marketing Protip: Don’t use stock photos.
— James Ward (@_JamesWard) April 20, 2020